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5 reasons why your business website is not yet smartphone-friendly

Rodd Banks - Wednesday, March 14, 2012
If you are in business, you know you need a website. At the very least, it works as an online business card. At most, it is a vehicle to exponentially grow your sales and profit. Or is it?

A business that has not made their website smartphone-friendly, however, could be losing every second sale, or every second sales enquiry, or every second contact to a competitor that has smartphone-enabled their desktop website.

In as little as two years, smartphones have landed in the hands of virtually every Australian teen and adult. Smartphones and tablet pc’s are not only the most popular way of searching for products and services on the internet, they are becoming the dominant communications tool of all time.

Woman with Smartphone

So, does every business now have a smartphone-friendly website? In fact, only a tiny percentage of small and medium-size businesses have mobile-optimised their desktop website.

Here are five reasons why businesses may not have yet made their websites mobile-phone friendly:

  1. Unaware. What is a smartphone-friendly website?

  2. Inactive. If the business is struggling, who needs another expense!

  3. Inattentive. Too busy being in the business to stand back and realize what runs the business.

  4. Indecision. Do I create a Mobile App for my customers and prospects or do I simply have the website made smartphone-friendly?

  5. Disconnected. I can’t keep up with how quickly technology is changing our business model.

This is a classic case of demand outstripping supply. Consumers are in love with the speed, simplicity and convenience of searching the internet on their smartphones. Their demand for smartphone-friendly websites is way out in front of businesses that are still only supplying  slow, illegible and inconvenient desktop website pages. What an opportunity for those businesses that make their desktop websites smartphone-friendly.

Reaching the 50% of online customers others don't reach

Rodd Banks - Friday, February 24, 2012
The world of commerce is changing so rapidly that it is easy to get left behind, and that is bad for business. As more and more small and medium size businesses harness the internet to connect to their customers and prospects, the very customers and prospects they are attempting to communicate with have moved away from their desktop computers and are “on the move”.

The explosion of sales of smart mobile phones and tablets (iPads and competitors), particularly over the past 24 months, has meant that more than 50% of customers or prospects are now using a mobile device to access the internet for products or services, rather than a desktop computer.

Smartphones have changed the way consumers think and act. Smartphone owners have higher expectations. They are less tolerant. They are more demanding. The reason is simple. A smartphone can access and search the internet far faster than a desktop computer.
When a smartphone owner looks at a website designed for a desktop computer, the information is squeezed down to fit the tiny window of the smartphone. It’s indecipherable. Some of the main features may be missing. Most of all, it is a frustrating process to expand and expand and expand the view to find the information required.

The answer to the problem is to either mobile-enable your desktop website or have a mobile website designed and built, which is then ‘attached’ to your desktop website. A mobile website is clear to read, enables the smartphone owner to simply ‘click’ to phone you, ‘click’ to email you, swipe to see your gallery of images, ‘click’ to see your Social Media pages (if applicable), and access a whole range of features…faster than on a desktop computer. Most importantly, a smartphone owner can take all these actions wherever they are because they always have their smartphone with them.

The good news for small business is that, whereas you may have spend months and thousands of dollars getting your desktop website up and running smoothly, with a mobile website you are not re-inventing the wheel. A mobile website ‘borrows’ all the key information from your desktop website by displaying the required items into a specially configured mobile format. This makes the process far simpler and far quicker to complete and therefore far less expensive. Depending on the goals of the mobile website, it can then be as simple as selected a number of mobile website features such as click to call, click to map, etc.